27th August 2024
True Refrigeration to showcase hospitality solutions at Hotel & Hospitality Expo Saudi Arabia
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A ‘good bar’ means something different for everyone. For some, it’s all about the ambiance. For others, a great cocktail is enough to keep them coming back for more.
But one thing all customers can agree on? They all enjoy a cool, crisp drink.
As the industry slowly recovers from the impact of the Coronavirus pandemic, it’s more important than ever to ensure your bar tempts custom and fulfils their ever-changing demand.
Bar refrigeration from True allows operators to store beverages at optimum temperatures and attractively display their range, ready to whet any appetite.
Achieve the perfect serve. Choose True.
The European alcohol industry is expected to grow by 9.81% annually (CAGR 2023-2025)
The Non-Alcoholic Beverages market in Europe amounted to US$282.50bn in 2023, with the market expected to grow annually by 2.77% (CAGR 2023-2027)
By 2027, it is projected that 58% of spending and 39% of volume consumption in the alcoholic drinks market in the United Kingdom will be attributable to out-of-home consumption
In 2022, for another consecutive year, RTD products were the fastest-growing beverage alcohol category on the market and are expected to grow by an additional 8% by 2025
Utilised to both stock and display, the TVM model is perfect for behind a bar and as a self-serve unit for takeaway bottles and drinks.
TBR’s have a prominent place behind any bar and can help drive custom if stocked effectively. They chill drinks so they’re nice to drink, and the glass doors and lighting entices customers to give the drinks a try.
TDR‘s can chill and dispense a variety of liquid products, supporting a wide array of keg formats/sizes, and can be further customized with a choice of door and color options.
GDM’s have a larger capacity than the TBR model making them the perfect model for bars with lots of stock to serve and display.
Serving drinks at their optimum temperature is vital.
While there is no ‘one size fits all’ solution that covers your entire range, it’s generally accepted that most beers and white wine thrive in temperatures lower than 5°C.
True balances hydrocarbon refrigeration systems with the latest in energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures, even in the most demanding environments.
So, your beverages are cool and energy bills low, no matter how busy service gets.
Jonny Garrett, Marketing Manager at The Beer Merchant’s Tap
View Case StudyMost drinks purchases can be split into one of three categories – specialty, impulse, and demand.
So, it’s vital to get the balance of your displays right to increase the likelihood of purchase.
True’s range of bar display refrigeration has a prominent place behind any bar. Fitted with striking LED interior lighting, each model helps show off beverages in their best light. Double pane thermal glass doors encourage customers to browse your offer, and if effectively stocked, entice them to give your tipples a try.
At True, we offer several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.
Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market.
For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises.
Our local customer and technical support teams are standing by to assist. Have a refrigeration requirement to discuss? Our experts are on hand to help!
Whether you're looking for practical refrigeration advice or need product support, we're always here to help. Contact us below.
Just as athletes undergo rigorous training to reach their peak performance, each True Refrigeration product is crafted with a commitment to greatness and attention to detail.
For large-scale retailers, especially those in the retail sector, glass-door refrigeration and freezers are an excellent solution for storing and selling food products that require specific temperature control.
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